{"title":"Pura Vida","description":"\u003cp\u003ePura Vida is a lifestyle brand inspired by the simple, meaningful moments in life, born from a surf trip to Costa Rica in 2010. The name “Pura Vida,” meaning pure life, reflects a laid-back mindset focused on positivity, connection, and enjoying the little things. What started with handmade friendship bracelets has grown into a globally loved jewellery brand without losing its authentic roots.\u003c\/p\u003e\n\n\u003cp\u003eKnown for its colorful designs and relaxed beach style, Pura Vida creates jewellery that symbolizes connection and individuality. Each piece is handcrafted by skilled artisans, many of whom have been part of the journey since the very beginning, ensuring every item carries a unique story and sense of craftsmanship.\u003c\/p\u003e\n\n\u003cp\u003eWith a strong commitment to responsible business practices, Pura Vida operates with purpose, supporting artisan communities and giving back through various initiatives. At Noordzee Boardstore, Pura Vida jewellery represents more than just accessories, it’s a reflection of surf culture, positivity, and the connections that bring people together.\u003c\/p\u003e","products":[{"product_id":"pura-vida-bracelets-sky","title":"Pura Vida Bracelets Sky","description":"\u003cdiv class=\"card-block\"\u003e\u003cspan\u003eIt’s the bracelet that started it all. Each one is handmade, waterproof and totally unique  in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Note that \u003cmeta charset=\"utf-8\"\u003ebecause jewelry products are handcrafted by artisans, dimensions may vary from piece to piece.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e- 100% waterproof\u003cbr\u003e- Wax-coated\u003cbr\u003e- Adjustable from approximately 5-12 cm in diameter\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Pura Vida","offers":[{"title":"Default Title","offer_id":56912477651319,"sku":null,"price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/8873\/6290\/files\/PuraVidaBraceletsSkysurfshopnoordzeeboardstorescheveningen.webp?v=1774003297"},{"product_id":"pura-vida-bracelets-staying-cool","title":"Pura Vida Bracelets Staying Cool","description":"\u003cdiv class=\"card-block\"\u003e\u003cspan\u003eIt’s the bracelet that started it all. Each one is handmade, waterproof and totally unique  in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Note that \u003cmeta charset=\"utf-8\"\u003ebecause jewelry products are handcrafted by artisans, dimensions may vary from piece to piece.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e- 100% waterproof\u003cbr\u003e- Wax-coated\u003cbr\u003e- Adjustable from approximately 5-12 cm in diameter\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Pura Vida","offers":[{"title":"Default Title","offer_id":56912496820599,"sku":null,"price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/8873\/6290\/files\/PuraVidaBraceletscool.webp?v=1774004404"},{"product_id":"pura-vida-bracelets-lavender","title":"Pura Vida Bracelets Lavender","description":"\u003cdiv class=\"card-block\"\u003e\u003cspan\u003eIt’s the bracelet that started it all. Each one is handmade, waterproof and totally unique  in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Note that \u003cmeta charset=\"utf-8\"\u003ebecause jewelry products are handcrafted by artisans, dimensions may vary from piece to piece.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e- 100% waterproof\u003cbr\u003e- Wax-coated\u003cbr\u003e- Adjustable from approximately 5-12 cm in diameter\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Pura Vida","offers":[{"title":"Default Title","offer_id":56912509534583,"sku":null,"price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/8873\/6290\/files\/Good-Vibes-bracelet_2000x_7ddc3ecc-e935-45dd-9b9f-f5ea41c28302.webp?v=1774004548"},{"product_id":"pura-vida-bracelets-sunset","title":"Pura Vida Bracelets Sunset","description":"\u003cdiv class=\"card-block\"\u003e\u003cspan\u003eIt’s the bracelet that started it all. Each one is handmade, waterproof and totally unique  in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Note that \u003cmeta charset=\"utf-8\"\u003ebecause jewelry products are handcrafted by artisans, dimensions may vary from piece to piece.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"card-block\"\u003e\u003cspan\u003e- 100% waterproof\u003cbr\u003e- Wax-coated\u003cbr\u003e- Adjustable from approximately 5-12 cm in diameter\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Pura Vida","offers":[{"title":"Default Title","offer_id":56912525853047,"sku":null,"price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/8873\/6290\/files\/pura-vida-sunset-surfshop-noordzee-scheveningen-surf.jpg?v=1774004919"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/8873\/6290\/collections\/Pura-Vida-Dtl-Banner-surf-ring-bracelet-surfshop-jewel-noordzee-boardstore-skiffabay.webp?v=1774006600","url":"https:\/\/noordzeeboardstore.nl\/collections\/pura-vida.oembed","provider":"Noordzee Boardstore","version":"1.0","type":"link"}