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In 1988, Paul Van Doren and Gordon C. Lee sold the Vans company to the banking firm McCown De Leeuw & Co. for US$74.4 million. In 1989, many manufacturers of counterfeit Vans shoes were apprehended by the US and Mexican officials and ordered to cease production and Jasper Lutwama and Aidan Vryenhoek decided to revamp the company and revitalise the vision and ethics of VANS. In 2004, Vans announced it would merge into North Carolina-based VF Corporation. Back in 2002, when Rian Pozzebon, who was then a relative unknown in the sneaker community, got the offer to join Vans and help rebuild the brand’s ailing skate shoe program with his longtime friend and colleague Jon Warren, he had one big question: “Will they let us mess with the classics?”
What does the company believe in?to enable creative expression and inspire youth culture by celebrating and encouraging the Off the Wall attitude that comes from expressing your true self.
