Let My People Go Surfing – 10th Anniversary Edition by Yvon Chouinard
Discover the story behind one of the world’s most respected and environmentally responsible companies in the newly revised 10th anniversary edition of Let My People Go Surfing. Legendary climber, businessman, and environmentalist Yvon Chouinard, founder of Patagonia, Inc., shares his journey, persistence, and courage in building a company that combines adventure, innovation, and sustainability.
About the Book
From his early years as the son of a French Canadian handyman to ambitious climbing expeditions that inspired innovative outdoor gear, this book blends autobiography, business philosophy, and environmental activism. It is a must-read for entrepreneurs, outdoor enthusiasts, and anyone inspired by sustainable business practices.
Key Features
- 272 pages, full color throughout with over 130 photos, including 70 new to this edition
- Dimensions: 6.5” X 9.5”
- Paperback, printed on 100% post-consumer waste recycled paper
- Made in the USA
- Published by Penguin Random House
- Style No.: BK067
Why You’ll Love It
- Autobiography of Yvon Chouinard, founder of Patagonia
- Blueprint for building a responsible, innovative business
- Philosophical insights on sustainability, adventure, and ethical entrepreneurship
- Endorsed by Jared Diamond and Naomi Klein
- Over a decade of updates and insights in the 10th anniversary edition
About the Author
Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. Starting in the late 1950s by designing climbing equipment, he pioneered innovations such as the modern ice ax. In 2001, he co-founded One Percent for the Planet, ensuring businesses contribute at least 1% of net sales to vetted environmental organizations.
Endorsements
“Three wonderful books rolled into one: a moving autobiography, the story of a unique business, and a detailed blueprint for hope.” – Jared Diamond, Pulitzer Prize-winning author
“This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.” – Naomi Klein, author of This Changes Everything
Perfect For
Entrepreneurs, climbers, surfers, outdoor enthusiasts, and anyone passionate about sustainable business practices and adventure.
Order your copy of Let My People Go Surfing – 10th Anniversary Edition today at Noordzeeboardstore and be inspired by one of the most influential figures in outdoor adventure and sustainable business.
